Franklin Square
iOS & Android
c. 2016
A one-stop shop for financial advisors.
A one-stop shop for financial advisors.
Franklin Square, a leader in the alternative investment world, reached out to us in the summer of 2016 to partner with them on their new iOS app for their financial advisors. Even though the FinTech industry was a new one for us, we were up for the challenge. Franklin Square gave us rough wires and relied on our expertise for designing the UX/UI and style guide for the app, which had to visually correlate with their newly-launched marketing site. We worked closely with their software product management team under tight deadlines and large milestones to arrive at a streamlined design that they were extremely happy with.
The app ultimately became their advisors' main tool and one-stop shop for all of their needs including managing events, reimbursing expenses, and ordering and organizing materials for their clients. This was one of the most heavily-detailed projects we have ever worked on. We created hundreds of screens and an icon and color system across the app that created simplicity and organization for the user.
The Graphik typeface lent itself well for Franklin Square. It’s elegant but at the same time doesn’t draw too much attention to itself. We needed a typeface that was clean, yet subtle for an app that has so much function and utility behind it.